Work collaboratively to implement television campaigns that support client and company goals using proprietary data, KPIs and new technology.
Manage television operations in coordination with the client strategy team from start to finish including planning, set-up, creative traffic and traffic instruction and post buy analyses.
Maintain reports, including competitive spend reports to assess media schedules of competitors, interpret data and draw conclusions.
Proactively track, monitor, analyze and optimize campaigns.
Troubleshoot and steward the flawless execution of television campaigns.
Regularly attend staff meetings with team and manager to discuss future department goals based on reporting and other job performance markers.
Forecast quarterly/seasonal advertising trends, audience delivery and devise tactics to meet clients’ goals according to projected market conditions.
Utilize media buying strategy software and other agency resource tools to aid in campaign development
Bachelor’s degree (bachelor’s in communications, advertising, marketing or related field a plus).
Manage and coordinate with outside vendors and partners as needed.
Minimum of 2-3 years working in television buying or media planning required.
Strong attention to detail and accuracy, and ability to work independently and manage multiple projects under tight deadlines required.
Strong organizational, communication and multi-tasking skills required.
Experience using MS Office products preferred; knowing Excel is required. (Familiarity with Tableau a plus).
Experience using television analytics including Nielsen and/or Rentrak ratings, GRPs, audience composition, effective reach, make-goods to plan, optimize, execute and steward TV buys.
Experience using television software and tools such as Strata, Media Ocean, MRI, Simmons and others.