CRM / Marketing Technology Manager - Legal (Partially Remote)

Minneapolis, MN
Full Time
Mid Level

This position allows for 3-4 days per week remote / work from home.

Salary: $90,000 – 110,000/year

Oversee all facets of the firm’s CRM system, InterAction, and related data management including, maintenance, research, reporting, training and support.  This includes:

  • Own and lead the implementation, utilization, and expansion of the firm’s CRM system. This will include campaigning the importance of CRM usage and increasing firm engagement and adoption.
  • Manage processes around data updates, reporting, research and data entry.
  • Manage ongoing data clean-up processes and maintenance by eliminating duplicate and invalid data, resolving discrepancies, verifying standardization of data and ensuring that required fields are populated.
  • Stay apprised of latest contact management tools and trends, and identify novel and systematic ways to improve data quality and usage.
  • Manage processes around distribution of electronic communications – alerts, newsletters, invitations, etc.
  • Provide database support and training to legal and non-legal end-users, including answering questions, troubleshooting problems, communicating policy, and teaching or instructing users regarding system functionality, data entry, and basic management.
  • Develop and provide training on core and advanced system functionality. This would include the creation of documentation and tutorials on processes, policies, and systems configuration.
  • Manage systems users and permissions.
  • Generate analytical reports through data visualization tools like Qlik and Power BI to improve the firm’s understanding of contact engagement and opportunities.
  • Generate client relationship intelligence reports for business development and lateral integration.
  • Help manage and leverage specialized contact lists, like those of our firm alumni and top clients.



  • Bachelor’s degree or equivalency and 5+ years of experience in the field or in a related area.
    • Previous experience working in a law firm or professional services environment a plus.
  • An in-depth understanding of InterAction or similar CRM database.
  • Familiarity with Vuture or similar broadband email distribution platform.
  • Strong written and oral communication skills.
  • Patience, a positive, customer-friendly attitude, and the ability to work in a team environment.
  • Excellent organizing, planning, and project management skills.
  • Creative and analytical thinker with strong problem-solving skills.
  • Interest in legal innovation, change management and process development.
  • Web (HTML, CSS, JavaScript) experience preferred.
  • Must be extremely organized and be able to multi-task and manage competing priorities.
  • Ability to produce quality work under deadlines while maintaining a professional and pleasant demeanor.



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