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Business Intelligence Project Manager

Total comp 225k-250k

 

Responsibilities

Manage day-to-day marketing effectiveness activities such as data delivery, analytics maintenance, interpretation of findings, delivery of insights, and coordination with stakeholders
Provide ongoing evaluation of marketing efforts through analysis of integrated findings and insights to inform recommendations around investment reallocations to maximize defined KPIs
Guide stakeholders to interpret business needs into learning objectives and analytical solutions that can address their stated objectives
Work alongside marketing effectiveness team members who are primarily responsible for developing measurement capabilities to address stakeholder needs
Develop innovative mechanisms to engender adoption of marketing effectiveness among stakeholder groups across the marketing spectrum, from planning to execution
Actively consult stakeholders to validate, and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities
Partner with the transformational organization on marketing and cross-functional efforts
Support the Director on Senior Management engagement and critical business needs

Qualifications

Bachelor’s Degree or equivalent experience
6 or more years of relevant experience in marketing, finance, strategy, or analytics
Proven analytical skills to review market research, quantitative data, and modeling output to identify trends, interpret findings, draft insights, and formulate recommendations
Knowledge of marketing principles and understanding of marketing strategy and mix to inform potential recommended actions
Cross-functional experience within project management or change management
Creative thinker who can quickly adjust between strategy and execution as well as adapt to dynamic needs that may arise
Excel and PowerPoint skills

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