Marketing Manager - Hanover, MD
Responsible for the strategic planning, implementation and management of marketing activities to the Pharmaceutical industry and in addition will provide leadership. This individual must be able to discern US market trends. Will be a team player with energy to lead the tactical marketing efforts by building strong relationships and cooperation with other departments within the organization and sales team. There will be some corporate selling involved, which includes but is not limited to, travel with the general sales force at times. There may be other related duties assigned from time to time.
This person will become part of the Senior Level Marketing Team and work together to increase the overall business. The candidate will evaluate and determine future market and technological trends to increase assigned products market share. The Marketing Manager will coordinate with other departments and outside parties to ensure organized marketing activities utilizing all resources to produce business growth. Sales and Marketing Alignment is a major initiative.
Will develop short and long term marketing strategy for each Product line.Together with executive management, set targeted number of assigned products to be synchronized with sales revenue target for each half of a fiscal year. Manage various marketing campaigns aimed toward customers in the assigned market segment. This includes email campaigns, lead nurturing campaigns, customer retention campaigns etc. Evaluate new products for market fit and develop strategy to introduce them. This will be divided into projects to be performed locally within the USA and to be performed globally.
Degree in Marketing or Science
5+ years of marketing experience
Experience in the pharmaceutical industry
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