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Digital Media Planner Buyer

Basic Skills

7-10 years of digital marketing experience, including strategy development; media planning, buying, and implementation; search engine marketing; client and vendor management; analytics and optimization; project management.
Comfortable presenting and delivering complex information to internal and external teams with varying levels of knowledge.
Works seamlessly with cross-functional teams, including finance, development, creative and production.
Comfortable transitioning frequently between clients, verticals and digital marketing channels.
Hands on individual contributor.
Able to work as leader and follower, as needed.
 

Strategy Development

Has developed strategies to reach goals for brand focused and direct response focused campaigns.
Ability to set goals with limited client direction.
Strong understanding of all digital marketing channels and metrics.
Strong understanding of digital marketing levers and how to drive success.
Strong understanding of how digital marketing and traditional marketing work together.
Ability to pivot media strategies based on changing client priorities.
 

Media Planning, Buying, Implementation and SEM

Manage relationships with dozens of publishers across many client verticals.
Comfortable managing niche campaigns and multi-million dollar budgets.
Negotiation skills.
Comfortable planning campaigns across multiple channels, choosing the right channels, and scaling specific channels based on performance.
Channels include: Cross-channel Banners (Display, Smartphone, Tablet); Social Media (Facebook, Twitter, etc); Cross-channel digital video/audio; Search Engine Marketing;
Lead Generation; Email Marketing; Sponsored Content.
Strong understanding of how to use big data.
Strong understanding of digital technologies and platforms, and how to use each to reach client goals.
Experience with publisher platforms: Google Ad Words, Facebook Media Console, AOL AOP, etc.
Experience using ad server (DART, Atlas, Mediaplex, etc) or trafficking placements / creative through publisher platforms.

 

Vendor Sourcing / Management

Manage vendor RFP’s.
Understanding of ESP platforms.
Maintain relationships with internal and client vendors, including ESP’s and ad servers.

 

Client Management

Comfortable speaking with client’s at varying levels of organization and understanding.
Ability to sell through campaign strategy and media plan, including key metrics and optimization.
Skilled at conveying digital marketing tactics and complex metrics.
 

Analytics and Optimization

Strong ability to define and track key campaign metrics.
Understanding of pixel placement and data passing.
Understanding of how to pull together key insights from large unformatted data sets.
Strong ability to manage / optimize campaign performance to hit client goals.
Experience with large data sets, pivot tables and Microsoft Excel.

 

Project Management

Manage client reporting process, dependant on client need.
Develop strategy and manage pixel implementation, directly on client site and piggy backing via ad server.
Provide direction and manage build out of API’s and databases, as needed.

 

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